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the paperbag - Generation 2.0 now Made in Germany
Sustainable, stylish and Made in Germany - the insider's tip the paperbag launches its spring/summer collection 2021 with new colours and pays even more attention to the conservation of valuable resources.
Sustainability was the credo of the paperbag founders Jennifer Roither and Valerie Zilch when they successfully launched the first line of their bag label the paperbag almost 2 years ago. The stylish shoppers made of washable, 100% FSC-certified paper from Northern European forests convinced customers all over Germany.
With the spring/summer collection 2021 the two product designers surprise again. With the current collection, the paperbag shows how fashion design and resource conservation go hand in hand. "It was important to us to improve the sustainability of the materials when developing the new collection. For example, we found a techno-fabric in Italy for our colourful signature lining that is made of 100% recycled materials and we were thus able to replace the previous nylon," reports Jennifer Roither, who is responsible for materials and logistics in the designer duo. The new Oeko-Tex Standard 100 certified lining, which is also known from swimwear, gives the shopper stability and shape thanks to its high elasticity and is also thin, soft and breathable. The new lining comes in the seasonal colours of sunshine yellow, mint, peach and caramel, complementing pink and blue.
The proven paper bag look of the paperbag with a robust and at the same time hand-flattering feel remains untouched. In terms of paper colors, the shopper continues to rely on the stylish contrast of calm colours in the new season, combining Brown, Stone, Black and, brand new, a warm Anthracite with a gaudy interior.
But the two founders have not only optimized the materials. Since the beginning of 2021, the paperbag can bear the seal "Made in Germany". "Sustainable for us also had to become the production sites and associated delivery routes. Short distances not only improve CO2 emissions, but also allow us to coordinate in person on site to clarify detailed questions regarding the processing of the bag," emphasizes Valerie Zilch, who deals with production and design at the paperbag. For example, the paperbag has the collection manufactured in a small family-run textile factory in Bavaria, which already has many years of experience in processing the textile material paper.
The two young entrepreneurs also already have exciting plans for the fall/winter collection. "When it comes to combining good, functional design and transparent sustainability, the possibilities of the paperbag are endless," the designers are already making people curious.
Sustainable, stylish and Made in Germany - the insider's tip the paperbag launches its spring/summer collection 2021 with new colours and pays even more attention to the conservation of valuable resources.
Sustainability was the credo of the paperbag founders Jennifer Roither and Valerie Zilch when they successfully launched the first line of their bag label the paperbag almost 2 years ago. The stylish shoppers made of washable, 100% FSC-certified paper from Northern European forests convinced customers all over Germany.
With the spring/summer collection 2021 the two product designers surprise again. With the current collection, the paperbag shows how fashion design and resource conservation go hand in hand. "It was important to us to improve the sustainability of the materials when developing the new collection. For example, we found a techno-fabric in Italy for our colourful signature lining that is made of 100% recycled materials and we were thus able to replace the previous nylon," reports Jennifer Roither, who is responsible for materials and logistics in the designer duo. The new Oeko-Tex Standard 100 certified lining, which is also known from swimwear, gives the shopper stability and shape thanks to its high elasticity and is also thin, soft and breathable. The new lining comes in the seasonal colours of sunshine yellow, mint, peach and caramel, complementing pink and blue.
The proven paper bag look of the paperbag with a robust and at the same time hand-flattering feel remains untouched. In terms of paper colors, the shopper continues to rely on the stylish contrast of calm colours in the new season, combining Brown, Stone, Black and, brand new, a warm Anthracite with a gaudy interior.
But the two founders have not only optimized the materials. Since the beginning of 2021, the paperbag can bear the seal "Made in Germany". "Sustainable for us also had to become the production sites and associated delivery routes. Short distances not only improve CO2 emissions, but also allow us to coordinate in person on site to clarify detailed questions regarding the processing of the bag," emphasizes Valerie Zilch, who deals with production and design at the paperbag. For example, the paperbag has the collection manufactured in a small family-run textile factory in Bavaria, which already has many years of experience in processing the textile material paper.
The two young entrepreneurs also already have exciting plans for the fall/winter collection. "When it comes to combining good, functional design and transparent sustainability, the possibilities of the paperbag are endless," the designers are already making people curious.